Applied CX & Design Researcher

Trained at Folkwang (Hassenzahl) and in ICU nursing — where wrong methodology means harm.

My practice runs across healthcare, spatial design, premium manufacturing, and enterprise operations. Every environment was a different immersion — the diagnostic instinct is the same across all of them.

Foundation: ICU nursing, medical school, Folkwang, and an MBA in progress. The approach never changes — observe before you intervene, diagnose before you build, leave something that works without you.